Business Writing

Want to impress at the office with your communication skills? This online course will benefit people at all levels across the organization who want to learn how to effectively communicate in a business setting.

Business Writing

Course Description

In 23 engaging lessons you will learn how to deftly navigate the world of business communications through expertly crafted letters, emails and memos, draft a strong resume, employ best practices on social media and business websites, plus more.

Being able to communicate is an indispensable skill in any industry. Effective business writing can help you land your dream job, get the results you want when communicating with colleagues or customers, and gain respect among your peers. These practical tutorials will help you on your journey to mastering effective business communications!

Certificate Info:

Type of Certification

A Certificate of Training is awarded for completing all lessons within the course. An Accredited Certificate of Achievement is awarded if the learner passes the skills test at the end of the course. The skills test can be taken as many times as needed. The Certificate of Achievement will reflect the highest score achieved.

Format of Certification

Digital and Print

Professional Association/Affiliation

GoSkills is a member of the Continuing Professional Development Certification Service (CPD UK). GoSkills courses have been accredited by the CPD UK, which means that they meet the industry-wide guidelines for continuing professional development.

Method of Obtaining Certification

Once the learner has earned the certificate they can be downloaded from their GoSkills dashboard.  The certificates are in a pdf format, so they can be printed or emailed.  The certificate can also be added to LinkedIn if the learner has an account.
About Instructor:

Faith Watson - Business Writing Professional


Faith has been a writer in business for 30 years, working her way up in the professional environment from her first position as a receptionist at a small communications agency in Chicagoland. Offered the chance to write office documents on giant desktop computers and proofread final copies of layouts before they would go to print, Faith absorbed many facets of office-related writing, PR and marketing before being promoted to copywriter for major corporate clients in the healthcare, industrial and technology fields.

As a writer, there are few wordsmithing jobs Faith has not been asked to put a pen to. (Those who know her agree: it’s a good thing she learned to write and edit, because it cuts down on the chatting…Faith is never short on words!) As an agency staffer and a freelancer, she has worked on teams serving clients such as Motorola, AT&T, Conagra, HIMSS, Physicians Interactive, Panasonic, and numerous medical associations. Faith also created a proprietary methodology for branding and brand management, called Brandship™, which was used exclusively by a business-to-business agency to gain new clients and re-brand those who were struggling.

She has held positions in-house ranging from Marketing Manager of an award-winning home remodeling company to Sr. Marketing Writer for Bally Total Fitness, at the time the largest chain of health clubs in the U.S.A. Faith was the only national writer in marketing for Bally, brought on board to leverage her breadth of skills over many channels, as well as to serve as Managing Editor for The Skinny, Bally’s healthy lifestyle ePublication for its 2 million members.

Currently, Faith is a small business owner running a successful online writing service and consultancy for entrepreneurs, pen to ZEN, through her site at pentozen.com. She has published an eBook, The 30-Minute CopyMaster, which she gives away free to subscribers. Faith enjoys personally helping people to succeed. She believes: “Communication is the key to great relationships, and relationships are the key to great business and a great life!”


Course Outline

Review of the value and impact of business writing skills in professional environments.
Learn the uses and content of an effective resume, and its most applicable and common structures.
Learn how to construct an effective cover letter for a resume.
Learn how to create a bio for business use.
Learn common uses of business letters, and their generally accepted tone, structure and format.
Learn common uses of businesses emails, and their generally accepted tone, structure and format.
Learn how to craft letters of inquiry and request in professional environments.
Learn how to craft letters of thanks and recognition in professional environments.
Learn how to craft letters of explanation or apology in professional environments.
Learn how to craft an effective sales letter in the professional environment.
Overview of uses and approaches to written interoffice correspondence.
Overview of human resources-related reports as part of company communications.
Learn best practices for content and formatting of notes, memos and messages.
Learn best practices for content and formatting of departmental reports.
Learn the basic rules of handling brand identifiers in business writing applications.
Learn how to write the text for a basic business card.
Introduction to the general topic of business writing on social media.
Learn the uses and best practices for writing business-related content on Facebook.
Learn the uses and best practices for writing business-related content on Twitter.
Introduction to the general topic of business writing on a website.
Learn the uses of a homepage for a website and how the page content best welcomes visitors to the business site, and directs them.
Learn the uses and varieties of sales pages and opt-in offers for a business website and essentials for the content to sell to visitors on the site.
Learn the uses of an about page or company profile page for a website and how the page content best informs visitors about the business.

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