Marketing Strategy

The best marketing strategy for your business.

Marketing Strategy

Course Description

From Top Marketing Experts the best marketing strategy for your business: Key Account Management: to find how to classify and manage your best customers Market Segmentation: the first question you should ask when you launch a product Marketing Planning: how to generate an effective marketing plan Marketing Accountability: is your marketing profitable? Gamification of Strategy: how to use game for create competitive advantage Ten Questions a CEO Should Ask the Marketing Team: making marketing a strategic part of your company Who Will You Learn From? We put together top Marketers prof. Malcolm McDonald (author of 40 Top Marketing Books Worldwide, MBA Chair), Steven W. Erickson (Vice President, Strategic Marketing, Parker Hannifin), Ed Bradford (Business Gamification Strategist) & Ian Dunbar (Market Segm... Read More »

From Top Marketing Experts the best marketing strategy for your business:

  • Key Account Management: to find how to classify and manage your best customers
  • Market Segmentation: the first question you should ask when you launch a product
  • Marketing Planning: how to generate an effective marketing plan
  • Marketing Accountability: is your marketing profitable?
  • Gamification of Strategy: how to use game for create competitive advantage
  • Ten Questions a CEO Should Ask the Marketing Team: making marketing a strategic part of your company

Who Will You Learn From?

We put together top Marketers prof. Malcolm McDonald (author of 40 Top Marketing Books Worldwide, MBA Chair), Steven W. Erickson (Vice President, Strategic Marketing, Parker Hannifin), Ed Bradford (Business Gamification Strategist) & Ian Dunbar (Market Segmentation Practitioner & Author).

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Course Details:

Target Audience

  • Marketers
  • CMO
  • CEO
  • Strategic Business Units

Access Timeframe

Life time access to course content

Prerequisites

Good business knowledge
About Instructor:

Malcolm McDonald - MA (Oxon) MSc PhD D.Litt FCIM FRSA

Professor Malcolm McDonald MA (Oxon) MSc PhD D.Litt FCIM FRSA, until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School and Academic Advisor at Oxford College of Marketing.

Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He has written over 40 books, including the best seller 'Marketing Plans: How to prepare them, how to use them' which has sold more than half a million copies, and more than one hundred articles and papers.

Commercial credentials:

Coming from a background in business which included a number of years as Marketing Director of Canada Dry, Malcolm has successfully maintained a close link between academic rigour and commercial application. He has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability.

Malcolm is currently chairman of six companies and works with the operating boards of a number of the world's leading multi-nationals on all continents.


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