Marketing on LinkedIn

ed4Online presents Marketing on LinkedIn

Marketing on LinkedIn

Course Description

There has been an explosion of growth in popular social media platforms, such as LinkedIn. LinkedIn is the largest professional social network in the world, with well over 238 million users. The business case for using social media is compelling, and many businesses and professionals already use LinkedIn as part of their online community. This course will discuss the role of LinkedIn for business marketing, how to build an engaging social media communities, and methods of measuring return on investment.

Materials

All materials are included in this course.

Course Outcomes:
  • Recognize the benefit of LinkedIn for business focused social media marketing
  • Recall how to start a social media community on LinkedIn
  • Identify several ways to build engagement with customers using LinkedIn
  • Identify several tools that make it easier to use LinkedIn
  • Define methods of measuring the return on investment from using LinkedIn
Certificate Info:

Type of Certification

Certificate of Completion

Format of Certification

Digital

Method of Obtaining Certification

You must make an 80% or higher on the final quiz to pass this online course. Once you pass the online course and complete your course survey, you will be able to print your certificate of completion from inside the course.

Technical Requirements

Internet Connection

  • Broadband or High-Speed - DSL, Cable, and Wireless Connections

*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.

Hardware Requirements

  • Processor - 2GHz Processor or Higher
  • Memory - 1 GB RAM Minimum Recommended

PC Software Requirements

  • Operating Systems - Windows Vista, Windows 7, Windows 8 or 8.1
  • Internet Browsers - Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • QuickTime, Windows Media Player &/or Real Player

MAC Software Requirements

  • Operating Systems - Mac OS x 10 or higher¬† with Windows
  • Internet Browsers- Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • Apple QuickTime Media Player

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