Marketing Essentials Training Course

In partnership with Skillsoft, GetCertGo presents Marketing Essentials Training Course.

Course Description

How do you know what consumers really want? How do you know which consumers to go after and how to get them interested in your products and services? You need to develop an effective marketing strategy. Marketing is a core business process that helps companies develop strong relationships with consumers – it is used to identify the right consumers, anticipate their wants and needs and ultimately create value for them and for your organization. Realizing the essential function that marketing plays in any company will help you better understand the relationship that companies need to build with their customers, how they do it, and the impact these activities can have on a company's bottom line. This course provides key insight on marketing as a key business process, its link to overall corporate strategy and how online and social... Read More »

How do you know what consumers really want? How do you know which consumers to go after and how to get them interested in your products and services?

You need to develop an effective marketing strategy. Marketing is a core business process that helps companies develop strong relationships with consumers – it is used to identify the right consumers, anticipate their wants and needs and ultimately create value for them and for your organization. Realizing the essential function that marketing plays in any company will help you better understand the relationship that companies need to build with their customers, how they do it, and the impact these activities can have on a company’s bottom line.

This course provides key insight on marketing as a key business process, its link to overall corporate strategy and how online and social media marketing is changing the face of marketing by bringing companies and customers closer together than ever before through new technologies. The importance of marketing planning is also discussed including careful consideration of key concepts such as segmentation, targeting and positioning. This course from GetCertGo will also address the traditional Marketing Mix, its evolution and its critical role in marketing planning and execution.

This course from GetCertGo will cover:

  • The 4 P’s (Pricing, Promotion, Placing and Product)
  • Segmentation, Targeting and Position your product
  • The evolution of marketing and market execution

Key Features

  • Unlimited access to online content
  • Certification developed by industry professionals and academicians
  • Content updated as per evolving industry requirements
  • Career boost for students and professionals
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Course Details:

Target Audience

This course is ideal for anyone who wants to develop or refine their marketing skills.

Access Timeframe

6 Months

Prerequisites

There are no prerequisites for this course.
Certificate Info:

Type of Certification

Certificate of Completion.

Format of Certification

Digital and Print

Professional Association/Affiliation

Vskills - A Government of India company.

Method of Obtaining Certification

Upon successful completion of a course, the learner can download their certificate from their Learner Dashboard.
In case the learner wants to obtain the Vskills exam, they will have to schedule an exam with Vskills from the login given and clear the exam. Successful candidates will be couriered the Vskills certificate.

Additional Details

Candidates opting for the Vskills certification will undergo the assessment exam at a Vskills center, located across India. The details for same are as:

  • The Certification Exam is one hour (1 hour) in duration.

  • The exam has 50 multiple choice questions (1 mark each), with no negative marking.

  • The passing percentage is 50% i.e., 25 marks need to be scored in order to clear the exam.

  • One exam attempt is provided per registration with no limit on re-appearance.

  • Certification Exam is computer based exam, held every month at Vskills exam centers.

  • Exam result is shown after submitting the exam.


Certification:

Successful candidates receive the hard copy certificate usually in 7-10 working days and the link to soft copy can be accessed with in 2-3 working days, post exam date.
About Instructor:

Course Provider: Skillsoft

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