Marketing Diploma

International Career Institute presents a Marketing Diploma

Marketing Diploma

Course Description

The ICI marketing program designed in conjunction with industry leaders helps you learn the skills you need to succeed in marketing quickly and conveniently. Details ICI courses allow you to study at your own pace with no assignment deadlines. This means that you determine the pace of the course and within which time period you will ultimately complete your studies in. Completing your course with ICI is flexible as you can fast-track and graduate in a matter of months. You complete activities and submit assignments whenever you are ready. The maximum time given to complete a program is three years. This entire course is carried out via Distance Learning (also known as correspondence learning). Distance learning is ideal if you need to adapt around work, family, or other commitments. It is also extremely beneficial shou... Read More »

The ICI marketing program designed in conjunction with industry leaders helps you learn the skills you need to succeed in marketing quickly and conveniently.

Details

ICI courses allow you to study at your own pace with no assignment deadlines. This means that you determine the pace of the course and within which time period you will ultimately complete your studies in.

  • Completing your course with ICI is flexible as you can fast-track and graduate in a matter of months. You complete activities and submit assignments whenever you are ready.
  • The maximum time given to complete a program is three years.

This entire course is carried out via Distance Learning (also known as correspondence learning). Distance learning is ideal if you need to adapt around work, family, or other commitments. It is also extremely beneficial should you simply wish to fast track your studies (and career) and not be locked into a timetable. Our course content and learning experience ensure that your course is relevant and interesting. Learning, tutorial assistance and assessments take place whenever and wherever you are in the country or world. It takes place at your own pace on your own terms to fit your lifestyle. As an ICI student, you’ll never endure a pop quiz, spend countless hours and hundreds of dollars travelling, and never be late with an assignment or for class.

Enrolments statistics reveal that students from the following categories are currently taking advantage of the distance learning experience at ICI:

  • Government, business & industry employers 32%
  • High school leavers 20%
  • Individuals looking to start a business or change career paths 18%
  • Individuals already in the industry looking to formalise and/or update knowledge and seek a promotion 11%
  • Military personal 11%
  • Stay at home mothers 8%

What is Included

All materials essential for course completion are included in the cost of the course fee. Upon enrolment, students receive:

  • All required study materials and course notes
  • Practical assignment projects with constructive tutor feedback
  • Industry based tutor who will service all of your course and career questions and guidance needs
  • Student ID card giving students access to thousands of discounts both at home and overseas!

On successful completion of the course you will receive:

  • A graduation certificate officially recognizing your successful completion of studies and qualifications
  • Transcripts indicating units completed
  • Letter of recommendation and validation for current and future employers
  • Post-nominal letters placed after your name which indicate that you hold the relevant qualification. For example: John Smith, DipIEMgt
  • Job search assistance: Graduate Career Services Program

This course provides the learner with a Diploma. This qualification recognises the graduates capacity for initiative and judgment across a broad range of technical and management functions. Diploma holders typically have personal responsibility and autonomy (semi-independence) in performing technical operations or organising others in the workplace.

Benefits

There are many benefits to this program including the following:

  • Fast track your career in marketing
  • Learn the inside secrets of how to become a marketing pro in months not years!
  • Study a marketing course that was designed in conjunction with marketing industry leaders
  • Free up valuable time, don’t waste time and money travelling to classes
  • Study at your own pace whenever and wherever you are
  • Have access to a tutor who works in the industry you are training for

Recognition & Accreditation

This course is recognised and accredited by the International Association of Private Career Colleges (IAPCC). The courses offered by ICI are unique as they take a very “hands on” approach. Our courses are not designed to teach you just the “theory” behind the industry – they are written and tutored by industry professionals and will fast-track you into a new career of your choice. Various government departments and businesses have enrolled their own staff with ICI for further training and development and is a strong indicator of acceptance and recognition by employers and industry.

Career Prospects

The Role

Marketing is a business function which identifies and anticipates the wants and needs of consumers, determines which target market to serve, enables appropriate designs of products and programs and delivers these plans. There is a role for marketers in virtually every section of business and those roles can be very diverse.

Employment Opportunities
  • Brand Management
  • Direct Marketing
  • Market Research & Analysis
  • Marketing Communications
  • Marketing Strategy
  • Product Management and Development
  • Trade Marketing
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Certificate Info:

Format of Certification

Print

Professional Association/Affiliation

Accredited by the International Accreditation & Recognition Council. Recognized member of the International Association of Private Career Colleges. Australian Web Industry Association, Australia's peak professional representative body for the web industry.

Method of Obtaining Certification

Upon successful completion of a course, the learner will be sent their diploma and transcripts via posted mail.

Course Outline

On completion of this unit you will learn how to:
  • Collect and present information on the internal and external business environment
  • Investigate new or emerging factors in the market Record market data
On completion of this unit you should be able to:
  • Identify and present potential marketing opportunities to enable evaluation and selection of viable opportunities
On successful completion of this unit you should have the knowledge and skills required to profile the market. Specifically you should be able to:
  • Segment the market
  • Select targeting strategies and tactics
  • Profile the target segment
  • Develop positioning strategies
  • Implement strategies
On successful completion of this unit you should have the knowledge and skills required to:
  • Segment the market
  • Select targeting strategies and tactics
  • Profile the target segment
  • Develop positioning strategies Implement strategies
On completion of this unit you should be able to:
  • Review the marketing mix for the business
  • Implement marketing activities Monitor and review marketing performance
On successful completion of this unit you should be able to:
  • Prepare the presentation
  • Deliver a presentation
  • Review the presentation
On successful completion of this unit you should be able to:
  • Design offer components
  • Test direct response offers
  • Select offer pricing structure
  • Determine and design required customer service levels
On successful completion of this unit you should be able to:
  • Collect data Enhance, cleanse and update data
  • Analyse and use data for direct marketing purposes
Sales Promotion
  • Definitions
  • Merchandising
  • Functions
  • Working with distributors / middlemen
  • Contributing to the organization and operations
  • Promotion in Point of Purchase (P.O.P.)
  • Stimulating Middlemen Traffic
  • Cooperative Advertising Training Middlemen’s Salespersons
  • Incentivating Middlemen’s Salespersons
  • Stimulating Consumers / Users
  • Sampling
  • Prizes
  • Contests
On successful completion of this unit you should be able to:
  • The Evolution of the Salesperson
  • Compensation of the Salesperson
  • The process of the Sale
  • Creative sale – Reasons that drive buying
  • AIDA: Attention, Interest, Desire, Action
  • How to develop a list of potential clients
  • Territory
  • Securing the interview
  • Effective interview
  • Objections, how to rebut them, Closing the Sale
  • Selection and Training of Salespersons
The Distributed Goods
  • The Function Of Distribution
  • Channels Of Distribution And Their Interrelation
  • The Self-Service outlet
  • Classifications Of Middlemen
  • Policies And Strategies Of Distribution
  • Zoning (Sales Territories) / Example Of Zoning

Technical Requirements

There are NO previous work or education requirements for entry into any course level.

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