Inbound Sales Certification

Get certified. Grow your pipeline. Close more deals. Grow your career.

Inbound Sales Certification

Course Description

The Inbound Sales certification features five classes that introduce you to the Inbound Sales Methodology. From identifying potential buyers, to developing outreach strategies, to building personalized presentations, this free sales training course from HubSpot Academy covers the basics of what inbound sales is all about.

Course Outcomes:
  • Get the same sales training that HubSpot salespeople have used to grow from $0 to $100M in revenue.
Course Details:

Target Audience

This course is for anyone looking to develop an inbound sales process for your team that delivers quantifiable, predictable revenue.

Access Timeframe



Prior experience with sales is helpful, but not required.
Certificate Info:

Type of Certification

Certificate of Completion

Professional Association/Affiliation

The HubSpot Academy certification is a globally recognized certificate.

Method of Obtaining Certification

You can view your certifications in your HubSpot Learning Center. Once you view a certification, you have the option of adding it to LinkedIn, downloading a printable version, and embedding it.
About Instructor:

Kyle Jepsen

Course Outline

Inbound sales transforms selling to match the way people buy. This lesson covers the big-picture view of why you need an inbound sales strategy.
Identifying the right business opportunities from the start can be the difference between a thriving business and a failing one. This lesson covers key tactics for identifying the active and passive buyers you should and shouldn't be working with.
When inbound salespeople connect with potential buyers, they personalize their outreach for each individual buyer. This lesson demonstrates how to connect with buyers in a variety of situations and includes best practices for creating outreach sequences.
In the explore phase of your inbound sales strategy, you need to create an exploratory conversation so that you're in control but your prospect feels like they're being empowered to make the right decisions. This lesson shows you how to use the CGP, TCI, BA framework to structure your conversations and guide your prospects toward the best possible outcome.
Prospects want to know how products and services are specifically going to help them and their situation. This lesson covers the best practices for creating sales presentations that answer your prospect's questions and motivate them to move forward with buying.


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