Diploma of Social Media Marketing

Launch your career in the dynamic and exciting landscape of social media marketing with the accredited Diploma of Social Media Marketing.

Diploma of Social Media Marketing

Course Description

Designed to take you from beginner to expert, this course has been created in consultation with a number of Forbes’ listed Top 50 global social media experts, so you can be confident that you are getting the very latest, first-class industry knowledge and expertise. Ideal for people with a passion for all things social media, this accredited Diploma has no pre-requisites, meaning you can kick off your studies with some marketing experience, or none at all. This course also includes Demonstrations, Knowledge tests, Portfolio, Presentations, Projects, Written reports. The diploma will allow you to immediately apply the skills you learn to your workplace or business as you work your way through the course. The course format gives you plenty of practice setting up and managing social media accounts, ensuring you are 100% jo... Read More »

Designed to take you from beginner to expert, this course has been created in consultation with a number of Forbes’ listed Top 50 global social media experts, so you can be confident that you are getting the very latest, first-class industry knowledge and expertise.

Ideal for people with a passion for all things social media, this accredited Diploma has no pre-requisites, meaning you can kick off your studies with some marketing experience, or none at all. This course also includes Demonstrations, Knowledge tests, Portfolio, Presentations, Projects, Written reports.

The diploma will allow you to immediately apply the skills you learn to your workplace or business as you work your way through the course.

The course format gives you plenty of practice setting up and managing social media accounts, ensuring you are 100% job-ready when you complete your studies.

You will also develop an extensive online portfolio, which means you’ll have a body of quality work to show potential employers once you graduate.

Potential career outcomes

  • Content Marketing Manager
  • Social Media Community Manager
  • Social Media Consultant
  • Social Media Strategist

Partnership Details

Open Colleges offers this qualification in association with Integrated Care & Management Training Pty Ltd (Provider number: 90197). The testamur will be issued by Integrated Care & Management Training Pty Ltd.

Diploma of Social Media Marketing Brochure

 

Course Disclaimer
The Course Material provided by Open Colleges Pty Ltd is based on the legislative framework provided and maintained by the Australian Government. Any reference to legislation, Australian Standards, Codes of Practice and guidelines for industry will be based on the use of the appropriate Australian legislative framework.

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Course Outcomes:
  • The fundamentals of social media marketing
  • How to create engaging and effective marketing content
  • How to develop a social media network strategy featuring both organic posts and paid advertising on Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat and more
  • The art of mastering your own personal brand on social media
  • How to plan, implement and manage email marketing
  • The diploma will allow you to immediately apply the skills you learn to your workplace or business as you work your way through the course
Course Details:

Target Audience

If you spend hours every week on social media, if you love to sit at the beating heart of trends, and if you have an interest in marketing, then this may just be the perfect course for you!

Prerequisites

Minimum age

You will need to be at least 18 years old.

English

This course requires learners to read online learner modules, undertake a range of task-driven assessments and engage in online discussions. Consequently, learners need to have an effective command of written and spoken English. As a guide we recommend that learners currently or have previously:
  • Been employed in a workplace for at least one year, where they predominantly use English language in verbal and written communications and/or;
  • Have successfully completed one year of study taught predominately in English language and/ or;
  • Have achieved an International English Language Testing System (IELTS) examination score of 5.5 during the past three years and/or;
  • Have achieved an overall pass score on our free Open Colleges Language, Literacy and Numeracy tool available on our website for a Diploma.

Language, Literacy and Numeracy

Our free online assessment tool can help give you an idea of the language, literacy and numeracy skills needed to study this course. This tool can also help you determine your learning level and help you plan your future studies.
Certificate Info:

Type of Certification

10118NAT Diploma of Social Media Marketing

Professional Association/Affiliation

Students of this course will receive a membership to AMI - Australian Marketing Institute

Additional Details

Awarded by Integrated Care & Management Training Pty Ltd (Provider number: 90197)
About Instructor:

Lynsey Fraser

Lynsey is a Social Media Marketing Specialist with 5 years’ experience in Social Media and Content Marketing. Coming from a background in the Fitness Industry Lynsey has written and delivered over 250 training course around the world and previously worked as the Social Media and Content Manager for one of Australia’s largest ASX retailers. Lynsey now heads up her own training and consultancy agency – FloSocial, specialising in the Health and Fitness sector.

Lynsey is a certified Facebook BluePrint Marketer and holds a Cert IV in Training and Assessing.


Course Outline

Understand digital marketing channels and future trends with a focus on social media marketing.
  • Determine content marketing and blog requirements and opportunities
  • Identify and select key content marketing and blog platform
  • Develop a social media content marketing strategy and implementation plan
  • Implement and manage the content marketing and blog strategy
Content is king: understand the art of content marketing and how to distribute content via a blog.
  • Determine content marketing and blog requirements and opportunities
  • Identify and select key content marketing and blog platform
  • Develop a social media content marketing strategy and implementation plan
  • Implement and manage the content marketing and blog strategy
Learn about the most prominent social media networks and platforms used in marketing today, including Facebook, Instagram, Twitter and more, and develop a comprehensive social media marketing strategy and implementation plan.
  • Determine social media marketing requirements and opportunities
  • Identify and select social media marketing platforms
  • Develop a social media content marketing strategy and implementation plan
  • Implement and manage mainstream social media strategy
Take your social media marketing strategy beyond Facebook and across the growing ‘niche’ social media platforms including, WhatsApp, Snapchat, Vimeo, Vine and more.
  • Determine niche social media marketing requirements and opportunities
  • Identify and select key social media marketing networks
  • Develop a niche social media marketing strategy and implementation plan
  • Implement and manage niche social media strategies
In the world of social media marketing, you have to have an online presence. Learn how to create, market, and manage a personal brand.
  • Determine social media marketing requirements and personal brand opportunities
  • Develop a tailored personal brand strategy
  • Implement and manage personal brand strategy
The earliest and most traditional digital marketing channel remains one of the most dominant: email marketing. Learn how to utilise email marketing to forge strong relationships with your customer base, improve customer retention, increase brand awareness, and generate sales.
  • Determine email marketing requirements and opportunities
  • Develop an email marketing strategy and implementation plan
  • Implement and evaluate effectiveness of email marketing strategy
This module introduces you to tools and techniques to analyse the external environment of an organisation. Learn how to interpret market trends and developments within the specific context of your organisation or business.
  • Interpret trends and market developments
  • Analyse qualitative results
  • Report on market data
Explore how the marketing mix is structured and delivered to specific markets and the importance of adjusting the marketing mix in response to your competitors and customer base.
  • Evaluate each component of marketing mix
  • Determine marketing mix for specific markets
  • Monitor and adjust marketing mix
Executing even the best planned social media marketing strategy is not an easy task; it requires strong financial management. This module will provide you with the knowledge and skills to prepare, monitor, and evaluate fiscal management of marketing activities.
  • Plan financial management approaches
  • Implement financial management approaches
  • Monitor and control finances
  • Review and evaluate financial management processes

Technical Requirements

Computing

You will need access to a computer and the internet and have basic computing skills. Minimum specifications for your computer are:

All users:

  • Microsoft Office 2010 or equivalent
  • Broadband internet connection
  • 2GB of RAM
  • CD-ROM or DVD drive
  • Adobe Reader XI or equivalent
  • Adobe Flash Player 10 or higher.
  • Access to printer and associated software
  • Access to scanner and associated software
  • Digital imaging software
  • File compression software

Windows users:

  • Microsoft Windows 7 or higher (Windows 8 recommended)
  • 1 Ghz or faster processer (2GHz recommended)

Mac OS users:

  • Mac OSX v10.5 or higher (Mac OSX v10.6 recommended)
  • 1 Ghz or faster processer (2GHz recommended)

Digital equipment

You will need access to:

  • A digital video recording device and/or a digital camera and associated software to save and upload video, image and audio files to OpenSpace. Many mobile phones and smart phones include this technology.
  • Software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc. are available as a free download from the internet.

Skills

To successfully complete this course, you will require basic computing skills. This includes:

  • Creating, saving and editing Microsoft Office documents
  • Accessing and searching the internet
  • Downloading and saving documents from websites
  • Uploading documents through websites
  • Participating in online discussions
  • Compressing image files
  • Recording, compressing and uploading videos

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