Diploma in SEO and Digital Marketing

John Academy presents Diploma in SEO and Digital Marketing

Diploma in SEO and Digital Marketing

Course Description

SEO or Search Engine Optimization is an essential part of marketing strategy. This strategy is used to ensure your business or organization’s position in the digital market. Through-out this John Academy course, you will learn both SEO and digital marketing. If you learn about SEO, you will also learn how to optimize your digital marketing strategies to put your business on top of the online community. So what are you waiting for? Start your digital marketing journey now and be more successful.

Course Details:

Target Audience

  • Employees of the business industry and other businessmen who want to learn how to become profitable through Digital Marketing.
  • People who have an interest in Digital Marketing and how to effectively communicate with their potential clients.

Access Timeframe

1 Year

Prerequisites

  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.
Certificate Info:

Type of Certification

Accredited Certificate of Achievement / Certificate of Completion

Format of Certification

Digital and Print

Professional Association/Affiliation

The certificate of achievement is accredited by the International Accredited Organisation (IAO) and Continuing Professional Development (CPD) qualifications standards.

The certificate of completion is accredited by the Continuing Professional Development (CPD) qualifications standards.

Method of Obtaining Certification

The learner may choose one of three options for this course: No Certificate, Digital Certificate or Printed Certificate. If the learner chooses the no certificate option, they only have course access and do not receive a certificate. The Digital Certificate gives the learner course access and a digital PDF accredited certificate of achievement will be sent to them upon successful exam completion. The Printed Certificate gives the learner course access and a hard copy accredited certificate of achievement that will be mailed to them upon successful exam completion. At the end of the course, they will be required to sit an online multiple-choice exam. The exam will be assessed automatically and immediately so that the learner will instantly know whether they have been successful.

If the learner does not wish to complete the exam, but completes the course successfully, they can obtain a certificate of completion for an additional fee through John Academy.

Course Outline

  • What is Search Engine Optimization?
  • Search Engines That Use SEO
  • Using SEO In Website Text
  • Using SEO For Google Ads
  • Using SEO For Article Marketing
  • Using SEO In Press Releases
  • Using Longtail Keywords
  • Using Google To Discover The Best Keywords
  • SEO For Video Ads
  • SEO In Photos
  • Blogging With SEO Marketing
  • Using A SEO Company
  • Introduction to SEO
  • Improve Engagement to Improve Rankings
  • Make Your Existing Pages Longer
  • Focus on YouTube SEO
  • Improve Site Speed
  • Focus on Topics Instead of Keywords
  • Build Backlinks
  • Reporting and Analytics
  • Technical Optimization
  • Local SEO and Listings
  • Guest posting
  • Effective Seo Tools
  • Sales and Marketing
  • How Internet Marketing Works
  • How To Make Money With Internet Marketing
  • What is Affiliate Marketing
  • Competition in Internet Marketing
  • Researching in Internet Marketing
  • Desperate Niches
  • Profitable Niches
  • Click bank
  • What is Traffic?
  • Traffic vs. Relevance
  • Paid forms of Traffic - 1
  • Paid forms of Traffic - 2
  • Search Engine Optimization
  • Search Engine Optimization 2
  • Best SEO Practice
  • Blogs - WordPress
  • Blogs - WordPress II
  • Email Marketing I
  • Email Marketing II
  • Internet Marketing Strategy I
  • Your own website vs free options online I
  • Your own website vs free options online II
  • Introduction to Email Marketing
  • Using Email Marketing Software
  • Building Email Lists by Quantity
  • Building Email Lists by Quality
  • Crafting an Email
  • Analyzing and Tracking Your Email Marketing Strategy
  • Introduction to Facebook
  • Why You Should Care
  • Setting up a Facebook Page
  • How to Get More Likes for Your Facebook Page
  • Facebook Advertising
  • How Much Does Facebook Advertising Cost?
  • Marketing on Facebook
  • Create a Content Calendar
  • Understanding Edge Rank & the Art of Engagement
  • TWITTER FOR BUSINESS
  • TOP TWITTER TIPS
  • TWITTER IS
  • BUSINESS TERMS
  • WHY USE TWITTER FOR MARKETING
  • TWITTER MARKETING BASICS
  • TWITTER METRICS
  • YOUR BIO
  • WHEN TO TWEET
  • BUILDING YOUR COMMUNITY
  • GENERATING LEADS
  • REAL-TIME TWITTER MARKETING
  • ENGAGEMENT
  • TWETIQUETTE (TWEETING ETIQUETTE)
  • Introduction
  • How to Use Pinterest
  • How to Win the Hearts of the Target Audience on Pinterest
  • Understanding Pinterest Etiquette
  • Marketing Strategies to Build Your Brand and Your Followers
  • Monetizing Pinterest through Market Hunting
  • Pinterest Tools to Use in Your Marketing Arsenal
  • Conclusion
  • Benefits of online advertising and Adwords
  • Choosing a campaign type
  • Measure your results
  • Introduction
  • The Anatomy Of A Profitable Blog
  • Quick and Easy Optimization
  • Extending Your Blog's Functionality
  • Turbocharging Profit Strategies
  • Successful Search Engine Marketing
  • Digital Marketing Handbook
  • Mock Exam - Diploma in SEO and Digital Marketing
  • Final Exam - Diploma in SEO and Digital Marketing

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