Diploma in Sales and Marketing

John Academy presents Diploma in Sales and Marketing

Diploma in Sales and Marketing

Course Description

Sales are the process that consists of interpersonal interaction and often done by one-to-one meeting with the clients or networking. Marketing is the process in the business that involves with public relations, advertising, social media, etc. Both can have different functions but both aims one thing, for the business to be profitable. To become an expert in both, you need the specific sales and marketing skills acquired. You could learn these skills through skills course and experience. This could be enhanced through training which this course offers. We are offering you a two-in-one set of skills course without sacrificing the quality of the lessons you will learn. Learn more about Sales and Marketing in with this course by John Academy.

Course Details:

Target Audience

  • Marketing professionals or business owners who want to learn more about marketing.
  • Anyone who needs to become an expert in the marketing area.

Access Timeframe

1 Year


  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.
Certificate Info:

Type of Certification

Accredited Certificate of Achievement / Certificate of Completion

Format of Certification

Digital and Print

Professional Association/Affiliation

The certificate of achievement is accredited by the International Accredited Organisation (IAO) and Continuing Professional Development (CPD) qualifications standards.

The certificate of completion is accredited by the Continuing Professional Development (CPD) qualifications standards.

Method of Obtaining Certification

The learner may choose one of three options for this course: No Certificate, Digital Certificate or Printed Certificate. If the learner chooses the no certificate option, they only have course access and do not receive a certificate. The Digital Certificate gives the learner course access and a digital PDF accredited certificate of achievement will be sent to them upon successful exam completion. The Printed Certificate gives the learner course access and a hard copy accredited certificate of achievement that will be mailed to them upon successful exam completion. At the end of the course, they will be required to sit an online multiple-choice exam. The exam will be assessed automatically and immediately so that the learner will instantly know whether they have been successful.

If the learner does not wish to complete the exam, but completes the course successfully, they can obtain a certificate of completion for an additional fee through John Academy.

Course Outline

  • Sales Management - Part 1
  • Sales Management- Part 2
  • Sales Management- Part 3
  • Sales Management- Part 4
  • Sales Management- Part 5
  • Sales Management- Part 6
  • Sales Management- Part 7
  • Module One - Getting Started
  • Module Two - Understanding the Talk
  • Module Three - Getting Prepared to Make the Call
  • Module Four - Creative Openings
  • Module Five - Making Your Pitch
  • Module Six - Handling Objections
  • Module Seven - Sealing the Deal
  • Module Eight - Following Up
  • Module Nine - Setting Goals
  • Module Ten - Managing Your Data
  • Module Eleven - Using a Prospect Board
  • Module Twelve - Wrapping Up
  • Module One - Getting Started
  • Module Two - What is Marketing
  • Module Three - Common Marketing Types (I)
  • Module Four - Common Marketing Types (II)
  • Module Five - The Marketing Mix
  • Module Six - Communicating the Right Way
  • Module Seven - Customer Communications
  • Module Eight - Marketing Goals
  • Module Nine - The Marketing Funnel
  • Module Ten - Marketing Mistakes (I)
  • Module Eleven - Marketing Mistakes (II)
  • Module Twelve - Wrapping Up
  • Level 3 Diploma in Marketing- Activities
  • Defining Marketing
  • Recognizing Trends
  • Market Research
  • Strategies for Success
  • Mission Statements
  • Trade Shows
  • Developing a Marketing Plan
  • Increasing Business
  • Saying No to New Business
  • Advertising Myths
  • Networking Tips
  • Selling Skills
  • The Sales Cycle
  • Framing Success
  • Setting Goals with SPIRIT!
  • The Path to Efficiency
  • Customer Service
  • Selling More
  • Selling Price
  • Recommended Reading
  • Mock Exam - Diploma in Sales and Marketing
  • Final Exam - Diploma in Sales and Marketing


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