Digital Marketing Specialist (Bundle)

Simplilearn presents the Digital Marketing Specialist bundle

Digital Marketing Specialist (Bundle)

Course Description

The Digital Marketing Specialist Masters Program will transform you into a complete digital marketer with expertise in the top eight digital marketing domains — search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile and email marketing. Fast-track your career in digital marketing today with practical training you can apply on the job.   What are the learning objectives? The Simplilearn Digital Marketing Masters Program gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects and virtual simulations for gaining domain experience. You’ll be exposed to 40+ digital marketing tools extensive project experience and Mimic Pro simulations to make you job ready. After you hav... Read More »

The Digital Marketing Specialist Masters Program will transform you into a complete digital marketer with expertise in the top eight digital marketing domains — search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile and email marketing. Fast-track your career in digital marketing today with practical training you can apply on the job.

 

What are the learning objectives?

The Simplilearn Digital Marketing Masters Program gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects and virtual simulations for gaining domain experience. You’ll be exposed to 40+ digital marketing tools extensive project experience and Mimic Pro simulations to make you job ready.

After you have completed this program, you will receive a Masters certificate from Simplilearn stating that you have acquired the skill set of a Digital Marketing Specialist, validating your ability to lead digital marketing efforts in your organization.

 

Courses Included in Bundle (Masters Program)

Main Courses

  • Digital Marketing Certified Associate (Live Virtual Instructor-Led and Self-Paced Training)
    • The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.
  • Advanced Web Analytics
    • In this Advanced Web Analytics certification training, you will master the critical elements of web, social, mobile, and content analytics to optimize your organization’s ability to make highly informed business decisions. You’ll become an expert at collecting and working with multi-channel data sources, perform quantitative and qualitative searches, and more with this Digital Web Analytics course. Enroll now to become a data wizard and give your company a competitive edge.
  • Advanced Search Engine Optimization (SEO) Certification Program (Live Virtual Instructor-Led and Self-Paced Training)
    • The Advanced Search Engine Optimization (SEO) course is designed to transform you into an industry-ready SEO professional from day one. You’ll master the many face ts of SEO, including the process of organically driving traffic to your websites with keyword management and research, on-page and off-page optimization, link building, URL building, SEO analytics and more and you’ll acquire extensive project experience to prepare you for managing inbound marketing initiatives
  • Advanced Pay Per Click (PPC) Certification Program (Live Virtual Instructor-Led and Self-Paced Training)
    • The Advanced PPC Course is designed to transform you into an industry-ready paid marketing professional. Follow our clear, structured learning path recommended by industry experts and fast-track your career. You will learn to master the nuances of pay per click, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives
  • Advanced Social Media Certification Program (Live Virtual Instructor-Led and Self-Paced Training)
    • The Advanced Social Media Course will transform you into an industry-ready social media marketer. It combines the disciplines of advanced social media, advanced content marketing and advanced web analytics course to help you elevate your brand and execute compelling social campaigns. Fast-track your marketing career with this complete, structured advanced social media course.

Additional Elective Courses

  • Advanced Mobile Marketing
  • Advanced Content Marketing
  • Advanced Website Conversion Rate Optimization
  • Advanced Email Marketing

 

Key Features

  • 365 days course access
    • Access to 75+ live instructor-led online classes
  • 45+ Projects & MimicPro Simulation
  • OMCP Certification
    • Get OMCP exam voucher worth USD 395 on completion
  • Rs.16 lacs – Rs.17.6 lacs
    • Annual average salary in India

 

What is the OMCP certification?

The OMCP (Online Marketing Certified Professional) Certification is the industry’s premier certification for online marketing professionals who have verified experience and have demonstrated the working knowledge of digital marketing concepts and best practices. Requirements for certification are based on a combination of applied industry experience, education and certification exam results designed by industry thought leaders, experts, renowned authors and educators within the field. Those who wish to pursue the OMCP certification will have demonstrated their knowledge and expertise by fulfilling the requirements by OMCP and their approved training providers.

Simplilearn is recognized by OMCP as one of its top training providers. Upon successful completion of the Simplilearn Digital Marketing Master’s Program, you will receive a Simplilearn voucher that will enable you to apply to take the exam with OMCP. The voucher provided will be valid for 1 year from the date a participant enrolls in this course. Hence post completion of the course, the participants have to apply for the OMCP certification within 12 months from the date of purchase, to be eligible for the examination.

Read Less
Course Outcomes:
  • Develop an in-depth understanding of top-of-mind digital marketing functions such as inbound marketing, paid marketing, social media marketing and web analytics.
Course Details:

Target Audience

Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:

  • Marketing Managers

  • Digital Marketing Specialists

  • Marketing or Sales Professionals

  • Management, Engineering, Business, or Communication Graduates

  • Entrepreneurs or Business Owners

  • Marketing Consultant

Access Timeframe

365 Days
Certificate Info:

Type of Certification

Certificate of Completion

Format of Certification

Digital

Method of Obtaining Certification

When you have completed the following course requirements, you will be eligible to receive the Masters Program Certificate that will prove your skill set as a Digital Marketing Specialist.

  • Digital Marketing Certified Associate: Course completion and project certificate required with simulation exam score of > 75%

  • Advanced Web Analytics: Course completion certificate required with simulation exam score of > 75%

  • Advanced SEO: Course completion certificate required with simulation exam score of > 75%

  • Advanced PPC: Course completion certificate required with simulation exam score of > 75%

  • Advanced Social Media: Course completion certificate required with simulation exam score of > 75%



Upon successfully completing each course, you can:

  • Log in to https://betteru.lms.simplilearn.com

  • On your Profile page, you will find the Certificates option

  • There you will find the unlocked certificates in your account

About Instructor:

Brad Geddes - Expert PPC Marketer, Founder of Certified Knowledge, Author

Brad Geddes is the author of Advanced Google AdWords, and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the AdWords forum on Webmaster World. He has led more than 60 AdWords seminars.


Matt Bailey - Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.


Paul Lewis - Program Member of the University of Westminster's Alumni Student Mentor Program

Paul is a 20+ year marketing veteran who has been overseeing the management, creation, and execution of digital marketing and sales enablement programs at Pitney Bowes. He has built and scaled a highly effective global digital selling program which has generated over $10M in revenue.


Stéphane Hamel - Google Product Strategy Expert, Expert Data Analyst

Stéphane Hamel is a Google Product Strategy/Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.


Course Outline

  • Project 1: Introduction to Digital Analytics
  • Project 2: Building Blocks
  • Project 3: Fundamentals of Digital Analytics
  • Project 4: Business Perspective
  • Project 5: Methodology—Lean Six Sigma
  • Project 6: Data Analysis Fundamentals
  • Project 7: Analysis Perspective: Providing Insights
  • Project 8: Enabling Capabilities
  • Project 9: Managing Analytics
  • Project 10: Audience
  • Project 11: Acquisition
  • Project 12: Behavior
  • Project 13: Conversions and Onboarding
  • Project 14: Retention and Expansion
  • Project 15: Privacy and Ethics

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