Digital Marketing: 10 Steps to Become a Lead Profit Machine

EdCast presents Digital Marketing: 10 Steps to Become a Lead Profit Machine

Digital Marketing: 10 Steps to Become a Lead Profit Machine

Course Description

Five things you will learn from "Digital Marketing Management More visits, more leads, more sales and more money No matter if you are just starting out or you already have a web presence Watch, understand, apply Practical skills from the best performers on the web so you just need to implement it and avoid costly mistakes! Web CopyWriting Online the user is in charge. If they cannot understand what your website is about or what your offer is, they will quickly leave. Your online copy plays then, an essential role in grabbing the user's attention and keeping them interested. You will learn - through a combination of theory and examples - how to craft successful digital copy from scratch right through the drafting and editing stages. Web Analytics This course will give you an overview of the key ideas and web ... Read More »

Five things you will learn from “Digital Marketing Management

  • More visits, more leads, more sales and more money
  • No matter if you are just starting out or you already have a web presence
  • Watch, understand, apply
  • Practical skills from the best performers on the web so you just need to implement it and avoid costly mistakes!

Web CopyWriting

Online the user is in charge. If they cannot understand what your website is about or what your offer is, they will quickly leave. Your online copy plays then, an essential role in grabbing the user’s attention and keeping them interested. You will learn – through a combination of theory and examples – how to craft successful digital copy from scratch right through the drafting and editing stages.

Web Analytics
This course will give you an overview of the key ideas and web analytics processes. The knowledge that you can use to improve the ROI of your web marketing. You’ll see how to can use web analytics to encourage more visitors to flow through your web pages and convert them into enquiries, leads and sales.

Social Media Channels
SOCIAL MEDIA such as Twitter, LinkedIn and Facebook has grown significantly in the last years. Businesses are winning work from Twitter and LinkedIn. Facebook is being used in place of traditional advertising, yet a few years ago, to communicate to customers you picked up the phone or wrote a letter. This workshop shares secrets on the next steps with using digital marketing tools and how they can generate business for you.

Email Marketing
Compared to just about every other form of digital marketing Email is still the most cost effective. It can form the bedrock of your communications strategy and ‘join the dots’ between your other online activities. It is quick, easy to implement, inexpensive and reliable. You’ll discover how to form your strategies, set realistic targets and design engaging email content that gets delivered, opened, read and acted upon.

SEO – Search Engine Optimization
Find out practical ways to make sure your site ranks highly for the key phrases your potential customers are typing into the search engines. Learn essential information for SEO such as page rank, link building, white hat techniques, indexing and many others. Understand how a proper on-site and off- site optimization will create long-term value for your site.

PPC
This course will cover all the strategy aspect related to Pay Per Click advertising. You will end up understanding how to define the right keywords, write the winning advert and use all the techniques to lower your price and increase ROI.

Web Usability (UX)
Design a more effective website that will improve customer satisfaction have a better placement in the search engines and convert more traffic into sales. Website Usability course is particularly effective for web designers, web developers or marketers in need to dramatically improve their website results.

Content Marketing
Content Marketing is the ability to create the content that people want to have from you. Either on your site, on your email or social media channel, having a content marketing strategy will allow you to engage better and convert your audience.

Campaign Planning
Campaign planning is the act of putting together a strategy for your marketing activity. Thanks to analytics we can now measure all our efforts and prove the campaign as worked or failed.

BONUS TRACK
Digital Marketing Research

Read Less
Course Details:

Target Audience

  • Professional Marketers
  • Internet Start-Up
  • Website Owners/Managers
  • Marketing Consultants

Access Timeframe

Life time access to course content

DON'T HAVE TIME?

We can send you everything you need to know about this course through email.
We respect your privacy. Your information is safe and will never be shared.