Certified Web Analytics Master (CWAM)

Digital Vidya presents Certified Web Analytics Master (CWAM)

Certified Web Analytics Master (CWAM)

Course Description

Certified Web Analytics Masters Course (CWAM) is a great platform for the participants who wish to develop an expertise and masters in Web Analytics. This course allows participants to excel their skills in one of most evolving domains of Digital Marketing, viz. Web Analytics.

Few extensive features of this Masters Course in Web Analytics are:

  • It is a Vskills (Govt. Of India Initiative) Certified Course
  • It enriches participants with updated content
  • It includes research based internship
  • It enhances participant’s skills through weekly assignments and projects
  • Participants get placement assistance after successful completion of the course
  • Due to 24 hours support on discussion forum, participants can get their queries solved at any point of time

Course Outcomes:
  • Overview / Introduction of Web Analytics
  • Insights on Google Analytics
  • Navigating Google Analytics
  • Traffic Sources
  • Content
  • Visitors
  • Goals & Ecommerce
  • Actionable Insights & the Big Picture
  • Web Analytics Tools
  • Making Better Decisions
  • Summing Up
  • Common Mistakes Analysts Make
  • Social Media Analytics
  • Social CRM & Analytics
Certificate Info:

Type of Certification

Certificate of Completion

Format of Certification

Digital and Print

Professional Association/Affiliation

Vskills - ICSIL, A Govt. of India Undertaking and Govt. of NCT Delhi Company

Method of Obtaining Certification

Upon completion of the course, the learner must complete an in-person exam.
About Instructor:


Satyam wears multiple hats and posses skills that make him one-man army for breadth of digital marketing gamut that an organization would ever need – with prime focus on formulating customized social / CRM strategies, execution & analytics. With strong background of corporate blogging & social media marketing he has worked with host of companies to build influential brand presence online.


Deepak Kanakaraju is a digital marketing consultant from Bangalore, India. He is also an Author, Speaker and Trainer in the field of Digital Marketing. He founded BikeAdvice.in – India’s No.1 Motorcycle Portal. He has worked as Digital Marketing Manager in leading startups in India including Exotel, Practo and Instamojo. He blogs about digital marketing at DigitalDeepak.com


Nikhil Kumar Verma is a lead trainer for Digital Marketing (inc Social Media) trainings at Digital Vidya.He has worked previously in various roles as Brand Partner & Creative Technologist

Course Outline

Learn the basics of Web Analytics, its significance for small, medium and large scale businesses.
Get to know about Google Analytics, how it works, how to create account, profile and who the users are.
This includes information related to basic metrics and main sections of Google Analytics reports.
Know about different sources of generating traffic through campaigns, AdWords, Adsense etc.
Learn details about website & landing pages’ content, event tracking and much more.
Learn how to get unique visitors, create technical reports, what is benchmarking etc.
This includes how to set-up goals, create goal reports and track e-commerce.
This includes revision of Google Analytics reports and tools, by using resources to create data driven culture.
This involves analytics of social media platforms viz. Facebook, Twitter and YouTube etc.
This includes workflow management, sentiment analysis, text analytics etc.


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