Certified Search Engine Marketing Master (CSEMM)

Digital Vidya presents Certified Search Engine Marketing Master (CSEMM)

Certified Search Engine Marketing Master (CSEMM)

Course Description

Certified Search Engine Marketing Professional Course (CSEMP) is a great platform for the participants who wish to develop an expertise in Search Engine Marketing.

This course allows participants to excel their skills in one of most evolving domains of Digital Marketing, viz. Search Engine Marketing.

Few extensive Features of this Professional Certification in Search Engine Marketing are:

  • It is a Vskills (Govt. Of India Initiative) Certified Course
  • It enriches participants with updated content
  • It includes research based internship
  • It enhances participant’s skills through weekly assignments and projects
  • Participants get placement assistance after successful completion of the course
  • Due to 24 hours support on discussion forum, participants can get their queries solved at any point of time

Course Outcomes:
  • Search Engine Marketing Overview
  • Pay-per-click Overview
  • Strategizing PPC Campaign
  • Market Analysis
  • Ad writing Techniques
  • Campaign Management
  • Bid Management Plan
  • Effective Landing Pages
  • Performance Tracking
  • Decipher User Psychology
  • Reporting & Analysis
  • Testing, and SEM Management
  • Other Opportunities
Certificate Info:

Type of Certification

Certificate of Completion

Format of Certification

Digital and Print

Professional Association/Affiliation

Vskills - ICSIL, A Govt. of India Undertaking and Govt. of NCT Delhi Company

Method of Obtaining Certification

Upon completion of the course, the learner must complete an in-person exam.
About Instructor:

GAURAV ARORA

Being a marketing mafia – a champion in disruptive digital marketing and unlocking great user experience is the best way to describe this co-founder of Social Panga.Having worked with over 50 international and Indian brands like NBA, Decathlon, HUL, ACREX, Horlicks, Archohm, Fensterbau/frontale, he specializes in building online brands right from strategizing, planning, execution, online brand management, UI/UX consulting and overall presence management.


BHASKAR THAKUR

Bhaskar is an Entrepreneur and a Growth Hacker. He helps product teams and startups acquire customers with quick marketing experiments, action focused analytics and product iterations. Bhaskar has worked with 4 startups to hack growth and is currently the Chief Growth Officer for Autowale.in. He also advise a number of startups on Strategy and Growth. Bhaskar’s 15 years experience spans Marketing, Digital Marketing , Product Management, Search Optimization, Social Media Evangelism. He is mentor and coach with a number of organisations like DigitalVidya, CIIE- IIM Ahmedabad, The Power of Ideas and blogs at www.BhaskarThakur.com


Course Outline

This includes concepts related to Google Search and overview of Google Adwords & Yahoo Search Marketing.
This includes definition, uses and important terms related to PPC viz. Conversion Rate, Quality Score.
This involves planning process of PPC campaign so as to ensure effective segmentation of keywords and much more.
Learn to understand and target the industry key drivers to perform competitive analysis.
Gain knowledge of Ad preview tool, learn to use features such as reviews, +1 button etc.
Gain insights into the overall concept of tools and comprehend advance functionality.
Get to learn about bidding strategy and difference between bid management features such as CPA bidding, position preference etc.
Learn the importance of UI/UX design and call-to-action.
Understand how to set the goals and objectives of the campaign, monitor PPC activity with Google Analytics etc.
Comprehend how to connect with the users and gain from prospective customer’s search behaviour.
Get to know how to collaborate PPC account with Google Analytics and accordingly design the future plan of action.
Learn about two types of testing viz. Multivariate Testing and A/B Testing.
Understand the concepts such as re-marketing, mobile advertising, display & video formats etc.

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