Become a Professional Logo Designer

All about logos, branding and more

Become a Professional Logo Designer

Course Description

A good logo makes a world of difference to a business. We’re exposed to branding, advertising and promotional messaging every second of every day. But a noticeable, attractive logo that stands out from the crowd can make your business stick in someone’s mind for longer than a fleeting moment. With the right design and placement, positive associations can form in a very short space of time; which means, basically, that logos are very important. This online logo design course will show you how to make yours count. Step-by-Step Secrets to Designing Great Logos - Combine Technical Skills with Creative Principles While this course has been created with designers in mind, you do not need any previous design experience to complete is successfully. Small business owners, art students, prospective freelancers, or anyone looking to... Read More »

A good logo makes a world of difference to a business. We’re exposed to branding, advertising and promotional messaging every second of every day. But a noticeable, attractive logo that stands out from the crowd can make your business stick in someone’s mind for longer than a fleeting moment. With the right design and placement, positive associations can form in a very short space of time; which means, basically, that logos are very important. This online logo design course will show you how to make yours count.

Step-by-Step Secrets to Designing Great Logos – Combine Technical Skills with Creative Principles

While this course has been created with designers in mind, you do not need any previous design experience to complete is successfully. Small business owners, art students, prospective freelancers, or anyone looking to learn how to creative effective logos will be able to follow the material easily. A basic knowledge of Illustrator, Photoshop and design principles is helpful but not necessary.

This online course will lead you through the entire logo design workflow from start to finish, using real world examples and step-by-step instructions. You’ll start off with understanding the concept, functions and importance of logos. Next you’ll analyse some of the most recognised logos in the world and explore best practices and current trends in logo design. Plagiarism and copyright – very important topics for any creative job – are also covered at this stage.

Next you’ll take an in-depth look at the visual elements of a logo and two of the most important elements; typography and colour. Following that, the nitty gritty of the logo design process and graphics fundamentals will be covered, before the most challenging stage; getting to know how Photoshop and Illustrator work and actually creating your first logo using both.

By the end of this course you will not only have gained the design theory and creative know-how to come up with great logo designs, you’ll also have the technical skills needed to create them.

Tools Used

This course is taught using Adobe Photoshop and Adobe Illustrator, the two gold-standard software packages in the design industry. Photoshop is used for editing and manipulating images and photographs, while Illustrator is used to design graphics and visual elements. They have many similar features, so if you’re familiar with one, you’ll already have a good working knowledge of the other.

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Course Outcomes:
  • Master the use of Adobe Photoshop and Illustrator for effective logo design
  • Explore the function of logos and why some work better than others
  • Discover the fundamental design principles behind great logos
  • Learn how to land clients and understand what they want from a design
  • Push your creative skills into an in-demand, specialised area
Course Details:

Target Audience

Small business owners, art students, prospective freelancers, or anyone looking to learn how to creative effective logos will be able to follow the material easily.

Access Timeframe

Lifetime Access

Prerequisites

While this course has been created with designers in mind, you do not need any previous design experience to complete is successfully.  A basic knowledge of Illustrator, Photoshop and design principles is helpful but not necessary.
Certificate Info:

Type of Certification

Certificate of Completion

Format of Certification

Digital

Method of Obtaining Certification

To earn a Certificate of Completion you must view all the course material, but are not required to pass an exam or submit any projects. These certificates are open to all students.
  • 1. You must have viewed all course videos (this will be verified by the Stone River staff)

  • 2. Open a support ticket at the top of this page requesting your certificate

  • 3. Allow up to 1-2 business days for processing - Your certificate will arrive via email
About Instructor:

Stone River eLearning is owned and operated by Mark Trego and his support and development staff of outstanding eLearning enthusiasts from around the world. Mark originally hails from Bismarck, North Dakota in the U.S., but now resides in the little town of Sheldon, Iowa where he lives with his wife and 3 children on a working farm just outside of town. Mark's passions are entrepreneurship and online learning, so it was only natural that he gravitated towards what became the Stone River family of companies. Mark received his Master's Degree in Business Administration/Entrepreneurship from Benedictine University in Chicago. His early career found him in finance, but he really found his passion as an education technology professional, instructional designer and teacher before starting Stone River eLearning in 2011.

Stone River eLearning hires experts to develop high quality technology training. They developed this course in-house, which is why you see them as the instructor. They have staff on hand that can answer your technical questions as you progress through their courses.


Course Outline

  • Welcome, Here's What You'll Learn
  • Meet Your Instructor
  • Course Requirements
  • What You'll Be Able To Accomplish With This Course
  • Introduction To Getting Started
  • An Introduction To Logo Design
  • What Exactly Is A Logo?
  • Why Do Logos Even Exist? What Is Their Purpose?
  • Most Logos Are Meaningless
  • Logos Identify Our Tribe
  • A Metaphor For Logos
  • Successful Logo Requirements
  • Logos For Small Business
  • A Brief History Of Logo Design
  • Introduction To Logo Fundamentals: Understanding The Basics
  • Can Only Artists Design Great Logos?
  • Why Small Business Needs Your Logo Design Skills
  • Guidelines And Best Practices For Logo Design
  • Analyzing Globally Recognizable Logos
  • Trends In Logo Design
  • Copying, Stealing...Plagiarism!
  • Avoid The Cliche
  • Why Bad Logos Don’t Work
  • Introduction To A Logo's Visual Elements
  • Organizing A Logo's Visual Information
  • Using Alignment Within Logos
  • Using Whitespace To Your Advantage
  • Creating Visual Interest With Movement
  • Introduction To The Power Of Typography
  • Type-Only Logos
  • Understanding Typeface Styles
  • Typography Terminology
  • Choosing A Typeface Hierarchy
  • Forbidden Fonts!
  • Font Resources
  • Introduction To Understanding Colour
  • How Colour Is Interpreted
  • Brand Differentiation Via Color
  • How Many Colours Should A Logo Have
  • Understanding Color Spaces
  • Introduction To The Logo Design Process
  • Step 1: Getting Started With Client Questions
  • Step 2: Research And Information Gathering
  • Step 3: Brainstorming Ideas
  • Step 4: Moving To The Computer
  • Step 5: Presenting Your Best Ideas
  • Step 6: Final Logo Delivery
  • Introduction To Graphics Fundamentals
  • Raster vs Vector Graphics
  • Alternatives To Photoshop
  • Alternatives To Illustrator
  • How Does InDesign Fit Into All This?
  • Introduction To Adobe Illustrator Primer
  • Getting Started With Illustrator
  • Understanding Paths And Anchor Points
  • Aligning And Spacing Objects
  • Grouping, Locking, Stacking, And Duplicating Objects
  • Working With Color
  • Building Colour Schemes And Palettes
  • Illustrator Typography
  • Advanced Typography Techniques
  • Mastering The Pen Tool
  • Introduction To Adobe Photoshop Primer
  • Getting Started With Photoshop
  • Understanding Resolution And Resizing
  • Using Photoshop Layers
  • Creating And Modifying Selections
  • Handling And Formatting Text
  • Introduction To Creating A Logo With Photoshop and Illustrator
  • Clean Up With Photoshop
  • Automatically Converting Pixels To Vector Shapes
  • Manually Tracing Pixels To Create Vector Shapes
  • Ideas For Logo Variations
  • Saving To Different File Formats From Illustrator
  • Saving To Different File Formats From Photoshop
  • Introduction To Additional Resources
  • Inspirational Resources For Logo Designers
  • How Much Should You Charge?
  • How To Find Clients
  • Conclusion

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