Advanced Digital Marketing Course

John Academy presents Advanced Digital Marketing Course

Advanced Digital Marketing Course

Course Description

Digital marketing is promoting that makes utilization of electronic gadgets, for example, PCs, cell phones, tablets and game consoles to connect with stakeholders. Digital marketing uses technologies or platforms, for instance, sites, email, applications and social media platforms. Transform your career with the specialized knowledge and skills to plan, implement, measure and evaluate digital marketing strategies, and, how these can add to building and supporting successful and coordinated digital marketing campaigns. By the end of this John Academy course, students will gain the skills and in-depth knowledge necessary to become a fruitful and professional digital marketer.

Course Details:

Target Audience

  • At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.
  • Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam.

Access Timeframe

1 Year


  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.
Certificate Info:

Type of Certification

Accredited Certificate of Achievement / Certificate of Completion

Format of Certification

Digital and Print

Professional Association/Affiliation

The certificate of achievement is accredited by the International Accredited Organisation (IAO) and Continuing Professional Development (CPD) qualifications standards.

The certificate of completion is accredited by the Continuing Professional Development (CPD) qualifications standards.

Method of Obtaining Certification

The learner may choose one of three options for this course: No Certificate, Digital Certificate or Printed Certificate. If the learner chooses the no certificate option, they only have course access and do not receive a certificate. The Digital Certificate gives the learner course access and a digital PDF accredited certificate of achievement will be sent to them upon successful exam completion. The Printed Certificate gives the learner course access and a hard copy accredited certificate of achievement that will be mailed to them upon successful exam completion. At the end of the course, they will be required to sit an online multiple-choice exam. The exam will be assessed automatically and immediately so that the learner will instantly know whether they have been successful.

If the learner does not wish to complete the exam, but completes the course successfully, they can obtain a certificate of completion for an additional fee through John Academy.

Course Outline

  • Introduction to Internet Marketing and Reputation Management
  • How to Optimize Your Site for Every Stage of the Buy Cycle
  • Build Impression on Your Site
  • Types of Link Building
  • Importance of Landing Pages
  • Difference Between Internet Marketing and Online Customer Service
  • Concept Of Affiliate Programs
  • About Of Google Analytics
  • Online Press Releases
  • How to Get Traffic from Twitter
  • Importance of Testing E-Mail Messages
  • What is Viral Marketing
  • What is Email Marketing
  • Difference Between Images and Video
  • How to Internet Marketing on Facebook
  • What is Search Engine Optimization (SEO)?
  • Understanding Search Results
  • How to Attract Customer on Your Product?
  • Time Takes Money
  • How to Test a Landing Page
  • Best Web Writing
  • Ways to Use of Humor in You Internet Marketing
  • Coupon Codes
  • When to Pull the Plug
  • What is Search Engine Optimization?
  • Search Engines That Use SEO
  • Using SEO In Website Text
  • Using SEO For Google Ads
  • Using SEO For Article Marketing
  • Using SEO In Press Releases
  • Using Longtail Keywords
  • Using Google To Discover The Best Keywords
  • SEO For Video Ads
  • SEO in Photos
  • Blogging With SEO Marketing
  • Using A SEO Company
  • Introduction to Email Marketing
  • Using Email Marketing Software
  • Building Email Lists by Quantity
  • Building Email Lists by Quality
  • Crafting an Email
  • Analyzing and Tracking Your Email Marketing Strategy
  • Introduction to Facebook
  • Why You Should Care
  • Setting up a Facebook Page
  • How to Get More Likes for Your Facebook Page
  • Facebook Advertising
  • How Much Does Facebook Advertising Cost?
  • Marketing on Facebook
  • Create a Content Calendar
  • Understanding Edge Rank & the Art of Engagement
  • What is Instagram?
  • Instagram for Business
  • Instagram & Community
  • Introduction
  • How to Use Pinterest
  • How to Win the Hearts of the Target Audience on Pinterest
  • Understanding Pinterest Etiquette
  • Marketing Strategies to Build Your Brand and Your Followers
  • Monetizing Pinterest through Market Hunting
  • Benefits of online advertising and Adwords
  • Choosing a campaign type
  • Measure your results
  • Create the Perfect YouTube Marketing Video: 5 Tips To Get it Right
  • YouTube Video Marketing Tips: Join the Community
  • Marketing Your Product On YouTube: 10 Reasons Why You Should Do It
  • YouTube Marketing Tips: Promoting Your Perfect Marketing Video
  • Unique Things You Can Do with Your YouTube Marketing Video
  • Using YouTube to Market Your Product: Should You Hire a Professional?
  • Niche Targeted Playlists: Boost Your YouTube Marketing Video
  • Promote Your Perfect YouTube Marketing Video For Free: Here's How to Do It
  • Viral Marketing Tips for Your YouTube Video
  • Using Viral Content: Creating Your Perfect YouTube Marketing Video
  • YouTube Marketing Secrets-Promote Your Product or Business!
  • Use YouTube to Create Unlimited Sales for your Business
  • Choose Your Niche: An Important Step in Your YouTube Marketing Video
  • Using Viral Content: Creating Your Perfect YouTube Marketing Video
  • YouTube Marketing Tactics: Are These Products Helpful or Scams?
  • Mock Exam - Advanced Digital Marketing Course
  • Final Exam - Advanced Digital Marketing Course


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